Updates

Latest Entries

Cult Wellness Brand Moon Juice Introduces Skin Care to Sephora

Moon Juice is getting into beauty in its biggest way to date with the launch of its skin-care line, Beauty Shroom.
The Los Angeles-based brand’s first topical skin-care product — the Plumping Jelly Serum, $58 — is rolling out to all Sephora doors and sephora.com on June 19. A second topical product — the Exfoliating Acid Potion, $39 — is set to launch on Moon Juice’s web site in August but will be available for pre-sale on June 19. Beauty Shroom Vegan Collagen Protection — $58 — a vegan collagen powder formulated with silver ear mushroom, tocos and hyaluronic acid to help prevent free radical damage — will also launch on moonjuice.com on June 19.
Moon Juice declined to talk financials, but industry sources estimate the brand is nearing $50 million in retail sales. Sources project the skin-care line could do $5 million in its first year.
Moon Juice founder Amanda Chantal Bacon has gained a cult following for her brand of adaptogenic herbal mixtures cheekily named “dusts” — Beauty Dust, Sex Dust, Brain Dust and so on, based on a beauty-from-the-inside-out philosophy the brand promotes to its 200,000 followers on Instagram. The herbal blends are sold for $38 at retailers such as

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: http://wwd.com/beauty-industry-news/skin-care/moon-juice-beauty-shroom-skin-care1202694279-1202694279/