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Cult Wellness Brand Moon Juice Introduces Skin Care to Sephora

Moon Juice is getting into beauty in its biggest way to date with the launch of its skin-care line, Beauty Shroom.
The Los Angeles-based brand’s first topical skin-care product — the Plumping Jelly Serum, $58 — is rolling out to all Sephora doors and sephora.com on June 19. A second topical product — the Exfoliating Acid Potion, $39 — is set to launch on Moon Juice’s web site in August but will be available for pre-sale on June 19. Beauty Shroom Vegan Collagen Protection — $58 — a vegan collagen powder formulated with silver ear mushroom, tocos and hyaluronic acid to help prevent free radical damage — will also launch on moonjuice.com on June 19.
Moon Juice declined to talk financials, but industry sources estimate the brand is nearing $50 million in retail sales. Sources project the skin-care line could do $5 million in its first year.
Moon Juice founder Amanda Chantal Bacon has gained a cult following for her brand of adaptogenic herbal mixtures cheekily named “dusts” — Beauty Dust, Sex Dust, Brain Dust and so on, based on a beauty-from-the-inside-out philosophy the brand promotes to its 200,000 followers on Instagram. The herbal blends are sold for $38 at retailers such as

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Via:: http://wwd.com/beauty-industry-news/skin-care/moon-juice-beauty-shroom-skin-care1202694279-1202694279/