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A Gentleman’s Guide to Cruise

The major luxury brands’ big cruise shows are for clients, and it’s no secret that this is where brands make an enormous amount of their money. They’re selling more than the clothes, however; they’re selling the lifestyle the clothes represent. To do that, they have to create an experience. And while editors, journalists and influencers are by no means the clients (though most may aspire to be), we are integral to the brands in helping create this exclusive experience. I was fortunate enough to be invited to the cruise shows for Christian Dior, Louis Vuitton and Gucci, my first such outing in my new reality as a fashion freelancer and aspiring influencer.
So, for seven days, one of the most coveted vacation destinations in the world became my playground, as editors, clients and influencers were whisked to Paris and the South of France. Instead of movie stars walking the red carpet, models walked the runways as we were treated to a whirlwind of meals, festivities and, of course, the main events: the shows themselves. Here, one lucky insider’s guide to the major cruise circuit.
I board my business-class flight to Paris. It’s 10 p.m. so I should probably get some sleep. Instead,

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Via:: http://wwd.com/fashion-news/fashion-features/a-gentlemans-guide-cruise-1202694852/