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Prête Announces Partnership With Redken

Prête is embarking on its first major partnership with hair-care brand Redken.
The on-demand mobile app, which pairs customers with high-end salons for blowout services, is teaming with Redken to offer an add-on service of the brand’s SEQ Clear Gloss treatment. The treatment will be available at roughly 90 percent of Prête’s salon partners starting May 31.
“The partnership with Redken allows salons other opportunities to create a larger business for themselves with the customers that we’re sending them,” said Nina Ojeda, founder and chief executive officer of Prête. “For us, it allows us ways to expand into different areas of the market that a standard blowout wouldn’t necessarily give us. It’s very possible to move into different areas, not just beauty, so I think this is a great first step as we create larger service offerings for partners to grow their businesses.”
Prête, which launched April 2017 and operates in 12 U.S. cities including New York City, Los Angeles, Chicago and Atlanta, among others, offers its members a fixed rate for blowouts, with one blowout for $35, three for $99, five for $145, or an unlimited membership for $169 a month. The Redken SEQ Clear Gloss, a 20-minute treatment that is said

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Via:: http://wwd.com/beauty-industry-news/hair/prete-announces-partnership-redken-1202672262/