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Influence Peddler: Sona Gasparian’s Journey From Armenia to Makeup Entrepreneur

Sona Gasparian has come a long way from applying coworkers’ makeup at her job in a mortuary to creating her own makeup brand called Pérsona Cosmetics, now sold on Ulta.com.
Gasparian moved to the U.S. from Armenia when she was 12 years old. Not speaking English, it took her a while to become acclimated to her new home. “I got a job at a mortuary where I used to bring my makeup bag and do all the girls’ makeup,” Gasparian recalled. After attending a makeup school, she was hired at a MAC counter where she broadened her experience. “I recommend that to anyone starting out. That’s where I learned most of my craft. You work on so many different skin types and skin tones that you really get to learn.” MAC has also been a launchpad for aspiring content providers such as Patrick Starrr and Samantha Ravndahl.
From there, Gasparian started out slow on social media with a blog, a few YouTube posts and a Facebook group. But when a woman drove a few hours from Mexico to attend a seminar she hosted, she decided “there is something to this.” Gasparian’s blog and YouTube channels expanded. “I took over my parents’ bedroom to

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Via:: http://wwd.com/beauty-industry-news/beauty-features/sona-gasparians-journey-from-armenia-to-makeup-entrepreneur-1202667774/