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Black Tux Play at Nordstrom Sets Up Showroom Concept for Growth

Black Tux chief executive officer and cofounder Andrew Blackmon is busy to say the least. The men’s brand is set to open 15 showroom concepts at Nordstrom by June following March’s raise of a $30 million series C.
The growth will bring the business, which began as a digital direct-to-consumer brand aimed at the new generation of grooms and groomsmen, to markets such as Austin, Baltimore and Philadelphia after the business’ most recent additions in Southern California in Nordstrom’s Glendale and Topanga stores.
“It’s going very well,” said Blackmon, who started the business in 2013 with Patrick Coyne, of the Nordstrom partnership. “We have strong conversion rates. Our goals are really to drive awareness. So people who aren’t comfortable renting online, giving them an option to do [purchasing] in-store and then also provide a point of differentiation where customers can have a really good experience.”
The showrooms are often overbooked on appointments, the ceo added.
All of this is being aided with the company’s recently raised capital, which helped to expand Black Tux’s logistics capacity via the opening of a 100,000-square-foot warehouse and dry-cleaning facility in Pennsylvania. The existing facility in Gardena, Calif., will continue to serve the company’s West Coast client base.
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Via:: http://wwd.com/menswear-news/mens-retail-business/black-tux-nordstrom-showrooms-series-c-1202671632/