Beauty Headlines

Kierin NYC to Launch at BeautyCon

Founded by husband and wife Didier and Mona Maine de Biran, Kierin NYC is launching with four genderless fragrances at this weekend’s BeautyCon Festival in New York.
Kierin NYC was created with the idea to present fragrances without the traditional marketing model of having a spokesperson or definitive product messaging. Rather, the brand is presenting a vibe around each fragrance and asks customers to create their own personal stories through these scents.
“I’m tired of being dictated to being a J’Adore girl or a Mademoiselle Chanel girl,” said Mona Maine de Biran. “We wanted something that has messaging that is more about the experience of life and storytelling. [Kierin NYC] is about being in the moment, being unique and living life boldly.”
Didier Maine de Biran, an industry veteran who helped launch the Mugler Angel fragrance in North America as the vice president of marketing and spearheaded the North American business for Bulgari and Puig fragrances as the executive vice president and general manager at Puig, is using his extensive fragrance knowledge to bring the Kierin NYC brand to young consumers.
The brand has a direct-to-consumer model and will have a heavy focus on social media. Kierin NYC will be partnering with influencers at

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EXCLUSIVE: Karlie Kloss’ Lauder Deal Goes Deeper Than Typical Partnership

For entrepreneurial model Karlie Kloss, a role as global spokesmodel and brand ambassador for the Estée Lauder brand is “a natural fit.”
“Estée was this iconic American entrepreneur and a real trailblazer — the story is something I’ve always been inspired by,” Kloss, who has founded and oversees her own production company and a philanthropic initiative, told WWD in an exclusive interview the day her appointment was revealed. “There’s a lot of shared values between [the Estée Lauder brand] and in my brand and businesses.”
This isn’t Kloss’ first beauty contract. L’Oréal Paris tapped the supermodel for a brand ambassadorship in 2014. But it’s certainly her most involved beauty deal to date. Kloss’ contract with Lauder will extend beyond standard spokesmodel duties.
She is partnering with the brand on digital beauty content for her and Lauder’s social channels, which is to be produced by her production company, Klossy Productions. Lauder has also agreed to support the charitable endeavor Kloss founded, Kode With Klossy, through coding camp scholarships and events.
“I’ve gotten to know the team on a much more intimate level than any company I’ve worked with in the past,” Kloss said.
The first order of business is creating Lauder-branded beauty content for Klossy’s YouTube channel — Kloss has

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Influence Peddler: When Target Called, Kristin Ess Answered

Kristin Ess

Last year when Target wanted a celebrity hairstylist to launch its first media influencer hair-care brand, the company was introduced to Kristin Ess. Despite hers not being a household name, the brand has been so successful that industry sources estimate it has blown past original estimates of $10 million in sales to at least double that mark.
Just recently, Target extended the original 15 items with 11 more. The retailer’s Christina Hennington, senior vice president of beauty and essentials, said shoppers have “fallen in love with the collection,” prompting more items. Hitting the shelves now are formulas for tinting, cleansing, conditioning, styling and restoring hair. There is even a Purple Shampoo and Conditioner to help balance out unwanted brassiness for those with light or color-treated tresses that brings this salon trend to the masses. Another key item is Signature Hair Water, which is dispersed as a fine mist to add moisture, volume and remove creases.
The first hair color product is in the new range in the form of a Rose Gold Temporary Tint. “I’m a colorist so hair color has always been high on my list,” Ess said. “I wanted to start out with something very noncommittal, that was easy to

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Jimmy Choo Is Plotting a Makeup Range

LONDON — Following the launch of its latest fragrance, Fever, Jimmy Choo is swinging an even bigger spotlight onto accessories and new categories, with plans to develop a makeup range.
Pierre Denis, chief executive officer of Jimmy Choo, said that while the brand may be known for its shoes, it also offers bags, small leather goods, sunglasses and fragrances.
“Jimmy Choo is more than a shoe brand, it is really an accessory brand,” Denis said during a dinner in London on Tuesday at Park Chinois in Mayfair.
He also pointed out that Choo has also succeeded in a market segment where few footwear brands have dared to tread: Fragrances. “We are particularly proud of the fact that we have fragrances, and to be frank, there are not a lot of shoe brands that are actually successful with perfumes,” he asserted.
Choo has been working with Interparfums for eight years and launched three fragrances with the French manufacturer. According to Philippe Bénacin, chief executive officer at Interparfums, Fever is an extension of Choo’s first fragrance, Jimmy Choo. “And it shows something different. Fever, I think, is the right name considering the atmosphere of the brand and its ambience.”
The company also plans to expand its offering to

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Karlie Kloss Named Estée Lauder Global Ambassador

The Estée Lauder Cos. Inc revealed this morning the appointment of its latest global ambassador for the Estée Lauder brand, model Karlie Kloss.
The brand posted on Instagram a shot of Kloss wearing its Lipstick Envy lipstick in Insolent Plum and Double Wear Foundation. “The epitome of an #EsteeLauder woman, she confessed that she’s dreamt of this moment since she was a little girl (and has the dream journals to prove it!),” the caption reads.

She is joining the current roster of Estée Lauder spokesmodels, which includes Carolyn Murphy, Hilary Rhoda, Kendall Jenner, Joan Smalls, Misty Copeland, Gabriella Wide and Fei Fei Sun.
Her first campaign is set to launch in July across digital, social, TV and print platforms, and will appear on in-store materials as well.
As part of the deal, the brand will work with Kloss’ production company, Klossy Productions, to produce digital beauty content for Kloss to share on her social channels. Estée Lauder has also agreed to support the philanthropic initiative Kloss founded, Kode with Klossy, through coding camp scholarships and events.
Both Kloss and the brand hinted at the announcement in separate Instagram posts and stories yesterday. Kloss posted a shot of herself wearing an oversize blazer, with a caption

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Influence Peddler: Amanda Steele’s Vie En Rose

MILAN — Move over Millennials, Gen Z is here.
And who could represent the category better than Californian beauty Amanda Steele, who, at 18 years old, can list on her résumé vlogger, influencer, actor and face of Bulgari’s latest Omnia Pink Sapphire fragrance?
Steele launched her beauty channel MakeupbyMandy24 on YouTube when she was only 10 and in the past eight years she drew the attention of a crowd of followers — 2.8 million subscribers to her YouTube channel; 2.6 million followers on Instagram and over 1 million on Twitter — for her beauty-related contents and bold, authentic personality.
These assets led Bulgari Parfums to recruit her and fellow influencers Madison Beer and Margaret Zhang to help launch its latest Omnia Pink Sapphire eau de toilette, the brand’s first scent specifically targeting Gen Z costumers.
Created by master perfumer Alberto Morillas, the fragrance hit the American counters last month and was officially launched in Italy last week with a special, pink-infused and Instagrammable event at the Milanese W37 venue.
This marked the first Italian trip for Steele, who sat down with WWD just few moments before getting prepared for the party, still wrapped in a Nineties-inspired Are You Am I black silk minidress with a square neckline

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CVS Keeps It Real and Unveils Biggest Beauty Campaign Ever

CVS is making good on plans to bring transparency to its beauty business. Today, the chain kicks off its Beauty in Real Life campaign, which will blitz the market via television, print, digital, social and billboard advertising.
“It is the biggest beauty campaign ever done at CVS,” said Norman de Greve, senior vice president and chief marketing officer for CVS Health. Beauty in Real Life is designed to highlight the retailer’s commitment to creating new standards for beauty imagery with a goal to nurture an authentic and more realistic standard of beauty to its customers.
It is also the debut of the first images featuring the CVS Beauty Mark, a watermark designed to highlight imagery than has not been materially altered. The CVS Beauty Mark will start to appear on CVS Pharmacy-produced beauty imagery this year with the goal of all images in the beauty sections of CVS Pharmacy stores reflecting transparency by the end of 2020. “This is a health issue,” maintained de Greve. Having unrealistic expectations leads to stress in daily lives. We want to be part of the solution and encourage others to join us.” The American Medical Association has identified the propagation of unrealistic body images as a significant driver

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Moroccanoil Debuts Hair-Color Preservation System

Moroccanoil is making a move into color care.
The argan-oil-centric hair brand is launching a five-piece Color Complete Collection that includes two back bar products and three retail products. On multiple fronts, it’s a big move for Moroccanoil. It’s the brand’s first launch under new chief executive officer JuE Wong, it’s the brand’s biggest launch in several years, and it is projected to make up about 10 percent of the business’ overall revenue.
“We really wanted to anchor ourselves in the back bar,” said Wong. Two of the line’s products — ChromaTech Prime and ChromaTech Post — will live solely at the salon. The prime product is meant to help even out color absorption in the hair, as well as minimize scalp discomfort during the coloring process.
“Hair coloring shouldn’t be like going to the dentist,” Wong said. “Prime helps do a couple of things…it helps to get the scalp ready for the coloring process…[and] it opens up the cuticle to allow color to deposit more easily.”
ChromaTech Post is meant to help hair color stay longer using a technology that creates crosslinks in the hair’s keratin structure, called Colorlink.
Wong said the system already has 30 percent more orders than other launches. “It shows that

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The Benchmarking Co. Releases Consumer Preference Report on Eyelashes and Eyebrows

The Benchmarking Co. has released a report today that details the preferences of 7,000 U.S. beauty shoppers for eyelash and eyebrow products and services.
The report states that two-thirds of beauty shoppers purchased both an eyelash and eyebrow product or tool in the past 12 months.
In the last 12 months, 98 percent of shoppers purchased mascara, 63 percent purchased mascara makeup remover, 55 percent purchased an eyelash curler, 46 percent purchased mascara primer, 30 percent purchased eyelash serum and 26 percent purchased an eyelash growth product. The report also states that shoppers mainly look for volume, length, waterproof, lash separation and longwear when buying a lash product.
For brows, 86 percent of shoppers purchased a brow pencil, 69 percent purchased tweezers, 60 percent purchased a brow brush, 49 percent purchased brow gel, 42 percent purchased brow powder, 27 percent purchased a brow crayon and 18 percent purchased a brow stencil. Shoppers mainly look for color match, longwear, texture, waterproof and color intensity when buying a brow product.
To buy the products, 71 percent buy from a superstore, 65 percent buy from a specialty beauty retailer, 40 percent buy from a drugstore and 31 percent buy from an online retailer.
Among Millennials, Gen X and

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Stella McCartney: ‘Only 1% of clothing is recycled. What are we doing?’

The designer’s ethical stance made her a style outsider – but now the industry is finally catching up. Ahead of a new V&A show, she talks about reclaiming her name, the joy of nature and the trouble with fast fashion

Stella McCartney is a designer, a businesswoman and an environmental activist, but of the three, she says, fashion will always come first. “It has to, you see. Because the only way for me to start the conversation I want to start is by making a product that you want to buy and that you are going to spend your hard-earned money on. If the product is rubbish, then there is no conversation to be had. If I don’t have a successful business, then I’m an environmentalist who happens to be Paul McCartney’s daughter, and that is a conversation which lasts about three seconds. No one is going to come back for more of that chat.”

Last month, McCartney became one of the most powerful independent voices in fashion. She bought out the 50% share of her company that had been owned by the luxury giant Kering to become sole owner, a move she describes as “a crucial patrimonial decision”. An estimate by a Citigroup analyst put the label’s sales at around €260m (£226m) last year, a figure that, when combined with a lucrative Adidas partnership, makes Stella McCartney a significant brand, but still a minnow compared with Kering’s flagship names, Gucci and Saint Laurent. Instead of being a minor Kering label, Stella McCartney is now a proud indie. When you consider that, for a new generation of millennial consumers, the Beatles are receding from pop culture into the history books, the move means that Stella, at 46, has assumed control not only over the destiny of her brand, but over what the name McCartney stands for in the 21st century. “Owning my name changes my mindset,” she says. “It’s about legacy. My grandfather [Lee Eastman]’s motto was ‘staying power’, and I’ve always been about the long-term.”

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Michael Cohen’s jacket: worthy of a shonky used-car salesman

Unfortunately for Donald Trump’s legal fixer, he can’t hide behind the clothes he wears or the company he keeps, says our fashion guru in her weekly column

What is going on with Michael Cohen’s jacket?
Bonnie, Australia, by email

Hello, Australia! How very pleasing to have a voice from down under, especially as my shaming ignorance of that fine continent means that pretty much the only nods to Australia in this column in the past decade have been limited to my frequent worshipful references to Bouncer’s dream. Now, we all know that Bouncer’s dream was not only the greatest moment ever on Neighbours, but possibly the greatest piece of art of all time. But still, that is probably not representing modern Australia’s concerns, so how pleased I am to get your email, Bonnie.

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‘I can literally just be left alone’: Victoria Beckham on why the treadmill is her happy place

She’s better known as the queen of high heels and the bodycon dresses, but now the designer is an exercise geek, all about hoodies and trainers. So what can we expect of her much-hyped collaboration with sportswear giant Reebok?

Like the Von Trapps reimagined for the athleisure era, a quartet of Beckhams is posing in the lobby of a white-walled art deco house in West Hollywood, all wearing Reebok merchandise. Imagine a set of Russian dolls in sportswear and you get a sense of the effect as Beckhams of various sizes – Cruz, 13, Romeo, 15, and Brooklyn, 19, in hoodies, along with Victoria, in a white Reebok T-shirt tucked into leather trousers – smize for the cameras.

This tableau has been arranged at a dinner to promote Beckham’s much-hyped collaboration with Reebok. More specifically, tonight’s event launches a “teaser” range designed by Beckham with 90s basketball legend, and long-term Reebok ambassador, Shaquille O’Neal. The first drop, of hoodies and T-shirts, will go on sale in May on Beckham’s website and will serve as a buzz-builder for the collection proper, due towards the end of the year, which will centre on performance workout wear, including bras, leggings and trainers.

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Natura Appoints José Filippo CFO

Natura & Co. — the owner of Natura, Aesop and The Body Shop — has appointed José Antonio de Almeida Filippo chief financial officer.
Filippo will also serve as vice president of finance and investor relations, and be in charge of financial management for Aesop and The Body Shop, which Natura acquired from L’Oréal in September. He will become a statutory director of Natura’s executive committee. He starts in May.
Filippo has experience in international management and public-company financials from his previous roles.
He was most recently with aerospace business Embraer, where he was cfo and investor relations director since 2012. Before that, he was cfo at retail and distribution operation Pão de Açúcar Group and vice president of finance and investor relations for energy business CPFL Energia.
Natura revealed a series of management changes in September. Roberto Marques was named executive chairman, and Natura said each brand would have its own chief executive officer and executive committee.

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The Battery Conservancy to Honor The Estée Lauder Cos., John Demsey

The Battery Conservancy is honoring The Estée Lauder Cos. Inc. and executive group president, John Demsey, with The Battery Medal of Corporate Leadership at its 23rd annual spring gala.
“The work of The Battery Conservancy to regenerate and conserve the landscape of lower Manhattan is a testament to the transformative power of beauty, something which The Estée Lauder Cos. has always been firmly committed to,” Demsey said. “As our founder, Mrs. Estée Lauder, said, ‘we are only as strong as the communities we work in.’ The Battery Conservancy upholds this same principle, which is why we are proud to support their cause.”
The gala also celebrates the 15th year The Estée Lauder Cos. has supported The Battery Conservancy’s efforts in maintaining The Battery, the 25-acre public park found in Manhattan’s Battery Park neighborhood.
“The Estée Lauder Cos. is an outstanding leader in corporate citizenship,” said Warrie Price, founder and president of The Battery Conservancy. “It understood and invested early in our passion to bring beauty and sustainability to New York’s birthplace park, in the city that gave birth to The Estée Lauder Cos.”
The gala, which will be held on June 19 at The Battery, is being designed and produced by Jo Malone London.

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Lessons from Beychella: how to dress like Beyoncé this summer

Beyoncé’s headlining Coachella show referenced Nefertiti and had IRL-friendly takeaways like yellow hoodies, denim jean shorts, camo and berets. Here’s all you need to know

A new word was invented on Saturday night: Beychella, the rightful portmanteau for Beyoncé performing at Coachella and making it a festival – indeed a world – where she is queen and everyone else should just admit defeat. This was as true in terms of fashion as it was in performance. Beyoncé is a full-package kind of superstar after all. All clothes were designed in collaboration with the creative director of Balmain, Olivier Rousteing, and two costume changes occurred in the first five minutes of a two-hour set. While they were all kinds of fabulous, they also contain secrets of your style for the months ahead, along with some insights into what Beyoncé is thinking. Here are five points of interest from the Beychella wardrobe. Bow down.

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Skylar Body Adds Candles to Its Direct-to-Consumer Model

Natural fragrance brand Skylar proved shoppers were willing to buy fragrances online without sampling first. Now the direct-to-consumer self-care brand is branching into the home category with candles.
According to Skylar’s founder Cat Chen, customers have been requesting for some time candles mirroring the brand’s four core fragrances: Arrow, Coral, Isle and Meadow. “We listen to our consumers, since the demand was there for a candle collection featuring the signature scents we decided to make it our next venture,” she shared.
But adding the candles, which retail for $38, to Skylar’s lineup also presents a value-priced introduction for new consumers to sample the existing fragrances. For Mother’s Day, Skylar will also offer sharp-priced bundle deals with the candles and fragrances. Traditionally core price point for the fragrances is $78.
“We are really into self-care and that’s not only physical, but emotionally and mentally, too. So many women we talked to associate candles with their home rituals and relaxation,” explained Chen, who was formerly at the Honest Co. as vice president of operations. She sees big opportunity in the $3.5 billion candle category. “With one in four Millennial women purchasing 10 or more candles every year, the market is ripe for innovation. Our whole

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Target Offers a Hue for Every Beauty Shopper

Rihanna’s Fenty might have opened the industry’s eyes to the power of inclusive shades, but Target is bringing it to the masses.
Starting today, Target will add eight up-and-coming cosmetics brands created for medium to dark tones — mostly designed by women of color — to its e-commerce site. Plans call to roll those lines out to hundreds of physical stores on May 20. The bold introductions will be front and center on end of aisle displays in beauty with graphics broadcasting the wide hue options
Target is no stranger to serving multicultural shoppers. The chain was a pioneer in the textured hair category more than a decade ago. Demographics suggest Target is on the right route. According to the U.S. Census, Hispanics or Latinos now comprise 18 percent of the population; African-Americans 13.3 percent, and Asians close to 6 percent. Almost 3 percent of Americans check off they are two or more races, and one in 10 have a spouse of a different nationality or ethnic background.
“The world is changing, especially for the Millennials and Gen Z,” explained Christina Hennington, senior vice president merchandising for essentials, beauty, pets and wellness at Target. She said these more multicultural generations have high expectations including

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D2C Hair Color Brand eSalon Moves Into Retail

Direct-to-consumer hair color specialist eSalon is broadening its distribution to traditional retail and home shopping.
The digital-born Los-Angeles-based brand, which sells personalized at-home hair color, last week launched starter kits on QVC and in 1,500 CVS doors.
ESalon launched in 2010 and has remained a direct-to-consumer brand since. Chief executive officer and cofounder, Francisco Giminez, said the move into additional channels is primarily an attempt to acquire new customers. “We think it can be a great driver of growth,” said Giminez, who added that the brand has sold six million unique at-home color kits since its launch in 2010.
ESalon is not the first exclusively direct-to-consumer beauty business to cross into retail channels — ColourPop entered Ulta Beauty in February. The brand cited at the time that its move into retail was primarily due to the expansion of its product assortment with complexion, a category in which in-store try-on is often preferable to consumers. eSalon’s products are not meant to be tested in-stores — they are uniquely personalized to each customer.
Until now, the brand has mostly made its customer acquisition attempts through paid promotion on Facebook, Google and Pinterest. These attemps have been successful — Giminez said a given month can draw in

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Estée Lauder Appoints Two New Board Members

The Estée Lauder Cos. Inc. has appointed Rent the Runway chief executive officer Jennifer Hyman and PagerDuty ceo Jennifer Tejada to its board.
The beauty company’s board has increased to 17 members — eight, or 47 percent, are women.
“We are very excited to welcome Ms. Hyman and Ms. Tejada to our board of directors,” said William P. Lauder, executive chairman of the Estée Lauder Cos. “Ms. Hyman brings her very impressive creativity and know-how in the worlds of entrepreneurship, disruptive retail, the Millennial consumer and omnichannel. Ms. Tejada has tremendous experience in digital, mobile, software and consumer goods. These backgrounds and experiences will allow our new directors to provide valuable, practical perspectives to our board as our company continues to grow by offering innovative products and experiences for our global consumers.”
Hyman co-founded Rent the Runway in 2009. Today, the business has grown to offer subscription and on-demand apparel and accessories rentals to about nine million members, has 1,200 employees and works with more than 500 designer brands. Before Rent the Runway, Hyman was the director of business development at talent management business IMG.
Tajeda runs an international digital operations management platform that provides services to more than 10,000 businesses. Before PagerDuty, Tejada

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