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Beauty Headlines

NYX Picks Its Newest Beauty Vlogger of the Year

NYX Professional Makeup crowned its newest Beauty Vlogger of the Year Saturday night at The Shrine Auditorium in Los Angeles during its sixth annual FACE Awards.
Willow Smith entertained the crowd while votes were tallied to determine the winner of what has become the makeup artist community’s version of The Academy Awards.

Willow Smith
Rachel Murray/Getty Images

Former contestant and social media personality Patrick Starrr, bedecked in sequins, announced Jessica A.M. Kalil as the recipient of the coveted title. She takes home $50,000, consultations with professional makeup artists, a year’s supply of NYX Professional Makeup and the opportunity to kick-start a professional career in makeup artistry. The five other finalists received $15,000 and, if history repeats itself, the opportunity to also get discovered. The FACE Awards, which stands for the Fine Artistry of Cosmetic Elites, have a rich history of igniting the career trajectory of budding artists including Starrr, along with Laura Sanchez, Mykie (Glam&Gore) and Kristen Leanne, among others.
The L’Oréal-owned brand commenced its hunt for this year’s star with more than 1,000 video entries that were narrowed down to six through public voting. A panel of judges selected the winner from the finalists’ videos showcasing their takes on the event’s theme, The Magic

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QVC and YouCam Makeup Team for First TV-Mobile Augmented Reality Shopping Experience

Laura Geller’s QVC look.

A collaboration between QVC Inc. and Perfect Corp. will help consumers with one of the most vexing issues in selecting color cosmetics — picking the right shade.
On Aug. 22, the multiplatform retailer will team up with Perfect Corp.’s YouCam Makeup app to allow real-time virtual try-ons for a special selection of Laura Geller New York beauty products. The items will be the QVC Today’s Special Value, a popular feature where QVC identifies one item priced sharply from midnight EST until 11:59 p.m. PT.
This is the first QVC broadcast television augmented reality purchase experience that can be completed in the palm of users’ hands. Viewers can road test products directly from mobile devices by downloading and using YouCam to explore color options and finishes in seconds. QVC already has the ability to tell the background of its beauty features and merging of mobile AR technologies provides a mess-free avenue to see how a shade looks before buying.
“QVC has a long-standing history of bringing beauty products to life by leveraging the best storytellers and innovators behind our prestige brands,” said Ellen Lennon, director of beauty merchandising for QVC. “Through this collaboration with YouCam Makeup, we are introducing a new way

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‘It’s fashion without a capital F’ – Swedish stores step up high street invasion

With H&M launching two new brands in central London – Weekday and Arket – what is it that has made British shoppers fall for Scandi style?

It gave us woolly jumpers, cosy socks and bobble hats – now Scandinavia is tightening its grip on the high street with what some in the fashion world are describing as a new Swedish invasion.

Last week it was announced that David Hagglund will be the new creative director of Topshop and Topman. Hagglund is Swedish, and comes with a CV that includes time at Swedish high street powerhouse H&M and a Stockholm-based advertising agency.

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Hairstyle App Poised to Heat Up Styling Tool Sales

Today’s technology allows users to virtually apply makeup, view what cosmetics procedures will look like and even offer skin-care suggestions. Now, Perfect365 Inc. has partnered with Hot Tools to give consumers a virtual avenue to experiment with its tools to create hairstyles.
Hot Tools and Perfect365 offer an app where users can virtually try on six different Hot Tools-designed styles on a selfie or by using the Live Augmented Reality Mirror. This is activated when the camera on a smartphone is turned into a mirror.

Hot Tools offers virtual hairstyles.

Each look can be re-created at home using a different tool. There are guided tutorials to help. The corresponding products needed to create the look can be purchased directly from the app on the brand’s web site. The web site also offers a where to buy to locate retail locations. The hair devices include Hot Tools’ Tourmaline SuprLite Dryer, curlers, Curl Bar and its Vapor Flatiron.
“Just like makeup, hair looks different on everyone. Being able to see how a hairstyle looks and try-on and experiment with different looks is part of the power of digital beauty. You can see how the hairstyle looks before spending the time and committing to one,” explained Cara

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Beauty: why taupe is my most used makeup shade

It brings restraint and is the perfect partner for something strong and scene-stealing

Yes, I know taupe is neither sexy nor cool, but please keep reading: as well as pronunciation issues, taupe has an image problem, and it bothers me. The flat, cold, greyish mouse-brown of murky washing-up water or the dregs of too-milky tea may not instinctively appeal, but taupe is by far my most used makeup shade, and I’d sooner forsake almost any other.

I wear it on eyes almost daily – usually from Nars’ Madrague Duo (£25), a nigh-on perfect palette of matte caramel and taupe. After sweeping on the former, I use a blender brush (mostly Charlotte Tilbury’s, but no matter) in a windscreen-wiper motion to plant the taupe into my socket line, then a smaller pencil brush (Mac’s 219) to smudge it under lower lashes. It gives the sophisticated, sculpted look of a Hitchcock heroine, especially when teamed with groomed brows. And there taupe comes into its own: unless yours are near-black, dark taupe is almost always ideal for natural-looking, filled-in eyebrows.

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Beauty on a Budget: DIY Mass Market Items Offer Options to Procedures

When it comes to beauty, some women have to fake it.
Social media has fueled growth of surgical and non-surgical procedures as consumers search for selfie-worthy perfection. According to data from the American Society for Aesthetic Plastic Surgery, Americans shelled out more than 
$15 billion on surgical and nonsurgical procedures last year, representing a $1.5 billion increase in spending from 2015 to 2016. The U.S., in fact, leads the world in total surgical and injectable procedures, according to the International Society of Aesthetic Plastic Surgery.
Med spas are popping up across the nation and “getting work done” is no longer taboo — rather something to broadcast. Demand is escalating for eyelash extensions, which average $150 in salons, and micro-blading, where a penlike hand tool deposits pigment into the brow at prices that can run up to $600.
But what about consumers with Kardashian dreams on a Natty Light budget?
Whether limited by cost, preference for natural avenues to mimic cosmetic procedures or even parents who say no — more women are opting for mass-market or online options. Retailers said that trend explains why mass-market sales of brow products escalated 26.4 percent for the 52-week period ended July 9 as tracked by IRI.
Drugstore beauty hacks are

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What I wore this week: frayed blue jeans

Sporting the frayed jean in summer means you have to be OK with an unabashed display of your mankles

Blue denim and I have never been friends. I associate it with the kind of bleak Americana seen in films such as Porky’s and lunkheaded jocks who might beat me up in a parking lot. Blue jeans stare at me from across the store floor and say, “You don’t play enough American football to wear me, sucker!” I make an inward squeak and head to the safety of the black jeans aisle.

In fact traditional blue jeans seem never to have quite recovered from being worn by Jeremy Clarkson – a sartorial death sentence that saw them labelled “dad jeans” and hastily shoved to the back of the closet. It was difficult not to feel they would for ever be associated with the “visiting a garden centre at the weekend” vibe.

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Beauty roadtest: men’s moisturisers

‘It’s my job to look good, so I use a facial moisturiser daily,’ says Guardian Weekend magazine’s All Ages model Kelvin Bueno

I have dry skin, but it gets oily when I’m stressed and can flare up with spots. My work involves a lot of travel, which can be exhausting, and I often look tired. It’s my job to look good, so I try to make sure my skin doesn’t suffer. I use a facial moisturiser daily, most recently a cream by Vaseline.

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Indie Beauty Expo Expands Programming, Launches Content Platform

The Indie Beauty Expo is growing into more than just a trade show.
The business, which launched in 2015 with a one-day expo, has expanded to multiple cities with a set of new offerings — including a full day of indie beauty education and its own publication. IBE’s geographic expansion — which now includes shows in New York, Los Angeles and Dallas — will continue in 2018 with London in October.
The Indie Beauty Expo’s third New York show will be held Aug. 22-24 with 400 brands in the skin, hair, nail, fragrance, tool, ingestible and lifestyle categories exhibiting. IBE estimates that 750 buyers, 600 members of the press or influencers and about 2,200 consumers will attend the show.
Day One is focused on education. Called Connect Indie, programming includes educational classes and panels that are meant to highlight the things indie beauty entrepreneurs need to know. For the first time, IBE is expanding its class offering into levels — 100, 200 or 300 — where entrepreneurs can learn different skills.
“We realized that while they all have a lot of passion, the experience, knowledge and know-how of the beauty industry, the channels or [knowledge of] how to be a business person was highly variable,”

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Is it time to ditch the term ‘anti-ageing’?

This week, beauty magazine Allure announced it was to ban the term anti-ageing. Almost a decade after the ASA started banning adverts containing the word, is this lip service – or have we really stopped worrying about looking older?

This week, Allure – the US’s best-known beauty magazine – announced it was to stop using the expression anti-ageing. “Whether we know it or not, we’re subtly reinforcing the message that ageing is a condition we need to battle” explained Michelle Lee in her editor’s letter. “Changing the way we think about ageing starts with changing the way we talk about ageing”.

Anti-ageing has been a beauty byword since the 1980s, when it was dreamed up by an advertising exec to sell products to older women. It makes sense that this category would have its own term – the global skincare market has become a lucrative one expected to exceed $131bn by 2019 and the 50-plus consumer has a huge influence and spending power. While its use on actual products from RoC and Nivea was banned by the ASA around 10 years ago – because nothing can claim to stop the passage of time – it is still used on websites, in magazines, and in everyday parlance. And now there’s a backlash: an anti-anti-ageing movement of consumers and bloggers who are refusing to accept this insidious – and sexist – terminology. A movement that brands – and now publishers – are finding impossible to ignore.

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Cos Bar Preps for Oklahoma City Opening

Cos Bar is opening in Oklahoma.
The luxury beauty retailer’s 19th store is slated to open in late August, in Oklahoma City’s Classen Curve.
“There’s an extremely wealthy population in Oklahoma City — they’re definitely craving a new beauty retail buying experience,” said Cos Bar chief executive officer David Olsen. “There’s a Dillard’s there, and that’s about it.”
The Oklahoma City location marks the start of a new store prototype for Cos Bar that features a room for services and more digital displays, according to chief executive officer David Olsen.
“There are enhancements we’re doing,” Olsen said. “We’re adding a lot more digital to it.” In addition to street-facing digital displays, the store will have in-store digital displays that will highlight events and in-store promotions.
The treatment room will feature a rotating series of services, Olsen said. Cos Bar has experimented with in-store services before, but going forward will include them in each new store. The Oklahoma City location is Cos Bar’s fifth for 2017, following an investment from Tengram Capital Partners in late 2015 that came with plans to open more doors.
Services-wise, the Oklahoma City store will “keep it as fresh as possible,” Olsen said. “It will be a rotating schedule. We’ll do tanning Tuesdays

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Madonna’s MDNA Skin to Hit the U.S.

“I’m tired of hearing people complain here that they can’t get it in America,” Madonna said of her skin-care line, MDNA Skin, which is making its way Stateside three years after its launch in Japan.
Madonna codeveloped the entire range — which reads as her name without the vowels or the second “N” — of which her likeness was the sole inspiration for parent company MTG, based in Nagoya, Japan.
“It’s a line I can use every day. Some things I use when I don’t wear makeup and am not doing shows, and others are specifically good for having to apply makeup and be on stage under lights.…I developed it for me specifically, but it also feels universal. I mean, my children use it, my friends use it,” Madonna told WWD in an exclusive interview last week.
Come Sept. 26, nine stockkeeping units will hit mdnaskin.com, Barneys New York counters on Madison Avenue and Beverly Hills and barneys.com, with a rollout to additional Barneys doors later this fall and in the spring (Barneys is the exclusive U.S. retail partner for one year). Prices range from $50 for The Face Wash to $600 for a Rejuvenator Set that includes a Chrome Clay Mask with

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The White T-shirt Beauty Brand

Social media has an undeniable impact on the beauty business. But Jennifer White, founder of One Over One, a natural beauty brand, doesn’t think some of the images send the right message.
“I feel that what beauty and makeup promotes [on social] isn’t a healthy lifestyle. It’s all cocktails, doughnuts and sugar,” White said of many Instagram posts managed by beauty brands. “What’s really the biggest factor in beauty is drinking water, sleeping and eating well.”
With that in mind, White’s images for One Over One are simple — a picket fence adorned with blush pink flowers, soft blue jeans or the products themselves. There are recipes for Smoothies and images of women exercising. The vibe matches the concept of her line, which she likens to “the white T-shirt” of cosmetics.

Jennifer White

White, a product designer who has worked on other beauty brands such as ColourPop, created One Over One for women who want effortless beauty. Put simply — makeup to create a no-makeup look. She thrives on offering something different to the industry. “Everyone is trying to look like everyone else. That’s the opposite of what we are doing,” she said. However, there is mounting demand for the natural glow her items

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How to wear a jumper this season (it’s not how you think)

Thought putting on a jumper was simple? Not any more. From tying a headhole-free ‘schmoo’ around your neck to draping your knit across your shoulder like Dick Whittington, things are getting a bit complicated

When is a jumper not a jumper? When it’s a schmoo: a jumper without a head-hole. This week sees the launch of such a garment by Michael Kors, designed to be wrapped around the neck like a scarf or knotted around the waist like a belt – in short, worn any which way except as a jumper.

It aims to prevent the unsightly bumps caused by wearing an actual jumper in lieu of a belt, but is also an interesting concept when viewed within the context of Wittgenstein’s Philosophical Investigations, which posits the idea that the meaning of a word is bound up in how it is used rather than something presupposed.

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Haute mess: how the scruffy trench became fashion’s favourite coat

Once beloved of Columbo and Clouseau, the trenchcoat is enjoying a revival thanks to Rihanna and Vetements. Just remember to keep it creased

As with many things in fashion today, the evolution of the trenchcoat can be traced to Kim Kardashian’s Instagram feed. On 16 October, the day before she was held at gunpoint and thieves stole $5m of her jewellery, she attended the Balenciaga fashion show in Paris, dressed in a trenchcoat masquerading as a ballgown, tied at the waist, cleavage in full effect. Fast-forward six months and the look had changed. On a night out, the star wore her trench open, shrugged on her arms, an apparently half-arsed attempt to cover up an outfit that consisted of a corset, lace leggings and little else.

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Influence Peddler: Celebrity Colorist Justin Anderson on Creating Authentic Content

As a celebrity colorist, Justin Anderson has plenty of content to feed to his 80,000 Instagram followers. Known in L.A. as “the blonde guy,” Anderson regularly tones the hair of stars like Jennifer Aniston and Miley Cyrus. And now he has a new home base: DPHue House, a West Hollywood bungalow-turned-invitation-only-salon opened by the hair color and care brand, for which Anderson serves as creative director.
More of a Coachella VIP-style hangout than salon, the house serves as Anderson’s one-chair space to work on his celebrity clients and influencers. The idea is that once they’re in the house, the content will flow naturally — spurred in part by the bungalow’s hip furnishings — and DPHue will up its social media engagement organically.
Most of DP Hue’s products — the brand is distributed in Sephora, Ulta Beauty, HSN and other online retailers — are designed to extend the life of a professional color job in between salon visits. The brand’s ceo Donna Pohlad, who founded DPHue out of her own frustrations in keeping color fresh between appointments, also felt the brand could benefit from a dedicated space for creating educational content during a time of high growth. After entering Ulta last year, the

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