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Rodan & Fields Reaches $1.5 Billion in Sales

The growth spurt of skin-care brand Rodan & Field continues.
The company said it reached $1.5 billion in sales in 2017, up from $1.15 billion for 2016. For the second year in a row, Rodan & Fields is being named the number-one skin-care brand in North America, as well as the fastest-growing beauty and personal-care brand, by Euromonitor. Rodan & Fields has more than 200,000 independent consultants who sell products directly to consumers, and more than 700 employees.
Rodan & Fields, which is primarily owned by founding dermatologists Katie Rodan and Kathy Fields, is projecting continued double-digit growth for the next several years, said chief executive officer Diane Dietz.
Dietz credits the growth rate to a product offering “that truly has transformative results,” she said. “The key is not just getting a lot of trial for a brand, it’s building loyalty and building repeat, and we have done that.”
Several of Rodan & Fields’ recent launches have become key business drivers — “blockbusters,” Dietz calls them. Lash growth product Lash Boost, for example, did more than $200 million in sales in year one, and the Active Hydration Serum, launched in May 2017, is projected to do $100 million for its first year. The business aims for

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