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Create & Cultivate Influencer Panel Tackles Entrepreneurship During Coachella

As much as the Coachella Valley Music and Arts Festival has become a study in the convergence of fashion, music, art and culture, count entrepreneurship in the mix now with Create & Cultivate’s pop-up conference in Palm Springs Saturday in partnership with Mini Cooper at the Ace Hotel & Swim Club.
The event’s first panel pulled in blogger Olivia Culpo; blogger and singer Jessi Malay; Not Your Standard’s Kayla Seah; Little Black Boots’ Jill Wallace; Styled Avenue’s Megan Anderson, and illustrator Cat Coquillette for a talk on their respective careers — how they did it and how they’ve parlayed that into other opportunities.
The one-day conference included two panels and a pop-in market with brands such as BCBGeneration, Blossance, Dolce Vita, Lacroix and Society6. On-site beauty treatments from Nature’s Bounty, Olive & June and others helped fill out the day, which was free with registration.
Like many in the blogging space, the panelists largely stumbled on the careers they now find themselves in, initially holding down multiple jobs before transitioning into creating content for their sites.
“I started in 2012 and it was fully just a hobby. I was looking for a creative outlet,” Wallace said. “My boyfriend at the time wanted to pick up

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