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Tommy Hilfiger, Lewis Hamilton Team for Capsule Collection

Lewis Hamilton, British Formula One racing driver and four-time Formula One World Champion, is gearing up to introduce a men’s capsule collection in collaboration with Tommy Hilfiger. They will introduce the first Tommy x Lewis collection for fall retailing.
The news comes a month after Hamilton was named a global brand ambassador for Tommy Hilfiger Men’s, starting this spring, as reported. Hilfiger is owned by PVH Corp.
Hamilton revealed the collection logo to fans at an exclusive event in Shanghai on Wednesday, putting his own stamp on the Tommy Hilfiger flag. The Tommy x Lewis flag was unveiled in an art installation that shared the inspirations behind the design, including street art influences and projections of Hamilton’s own body art. The logo is a take on Hilfiger’s signature flag trademark positioned behind Hamilton’s initials in navy, reflecting the brand’s colors and the font used in the British Formula One racer’s own tattoos.
The collection will be revealed to editors on May 7.
As reported, Hamilton was named the face of Hilfiger men’s, which includes the Collection and Tailored lines as well as underwear and swimwear. The appointment is aimed at driving the growth of Hilfiger men’s worldwide and bringing the next generation of fans

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