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Knot Standard Gets New Investor

Knot Standard has gotten another infusion.
The New York-based custom men’s brand has received what it characterized as “a significant minority investment from Provenance,” a growth equity investment firm based in Los Angeles. Terms were not disclosed.
In 2015, the brand received an investment from Traub Associates.
Founded in 2010, Knot Standard currently operates showrooms in seven cities across the country and will use the investment to add showrooms in other markets around the country.
“Knot Standard created an extraordinarily loyal and valuable customer following in the premium/luxury segment of custom men’s apparel, with a true omnichannel system and culture,” said Anthony Choe, founder of Provenance. “We’re proud to partner with the company to replicate their success in other markets throughout the country.”
John Ballay, chief executive officer and cofounder of Knot Standard, said, “Provenance brings tremendous insight as we embark on the next level of growth. Their approach to create value through customer analytics is unparalleled in the investment community.”
“Provenance is a value-added investor and really understands our business and brand,” added Matthew Mueller, Knot Standard’s chief operating officer and cofounder. “We look forward to our continued fruitful partnership for years to come.”
Ballay said that in addition to new markets, the company will “also

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