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Wewill Men’s Fall 2018

Name: Wewill
Main message: A year after launching his brand, Hidetaka Fukuzono staged his first runway show in an underground nightclub, with the models walking through narrow corridors and square rooms. It was a collection heavy on outerwear, with a variety of coats in wool tweed, shearling, nylon, leather and more. Fukuzono employed unconventional layering, showing denim jackets under bombers or plush jackets, and pajamas under suit jackets or robe-like coats.
The result: While there wasn’t much originality in the shapes, Fukuzono added interest with his mix of rich, contrasting textures, resulting in slightly elevated basics that were casual and comfortable.

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