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SXSW: Going Bananas

The first thing anyone should know when planning a night out at SXSW is that the lanyard must stay on.
Indeed, an item that might be deemed — dare we say — dorky in just about any other context is a badge of honor at the Texan tech and entertainment festival, which got underway on Friday. And just because it’s nighttime and you’re looking to let loose at a cast party or a media function does not mean you should part with that glowing orange lanyard. No sirree.
The opening weekend, which marked the film portion of the week, featured parties for pictures like “American Animals,” “Support the Girls,” “A Quiet Place” and “Blockers.” Numerous media companies and digital brands from CNN and the New York Times to Buzzfeed and Twitter toasted the festival’s opening night — and lured more of the tech crowd than the celebs.
CNN kicked things off with a party titled “Go Bananas” at cocktail bar The Market & Tap Room, and executed, instead, an apple theme — a playful take on a fake news ad the network ran last fall.
A friendly fellow offered up gala apples on the corner outside the bar; inside, news junkies

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