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Christie Brinkley Vows to Track Down, Halt Scammers

The perpetually cheerful Christie Brinkley was downright upset during a telephone call last week, discussing scammers using her image to sell skin care that isn’t hers. She’s on a mission to stop the damaging practice.
“I’ve developed relationships with women who trust me and that credibility takes years to build,” Brinkley told WWD. “I’ve been in this business 40 years and there is this constant gnawing of my trust by fly-by-night [companies] with products with who knows what in them.”
Counterfeiting is a mammoth problem, accounting for as much as half a trillion dollars a year, according to Kelly McCarthy, partner at Sideman & Bancroft, an intellectual property and brand protection group. Upward of $75 million in annual losses are attributed to counterfeit products in the beauty industry, according to estimates.
“Cosmetics and skin-care companies are hit hard by counterfeiters. This is unfortunate because counterfeit cosmetics and skin care can contain potentially dangerous ingredients which can pose a health and safety risk for the consumer,” she said.
That’s the issue Brinkley is facing after a lawsuit filed in Tennessee last week claimed products affiliated with her skin care under the names Skin Noir and Eye Noir burned a consumer’s face. The products alleged to cause the

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