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Boohoo.com Teams With Zendaya on Curated Collection

Boohoo.com has teamed with Zendaya Maree Stoermer Coleman — better known as Zendaya — on a curated collection that will launch on March 21, WWD has learned. The California-based actress and singer has picked her favorite items from the high-street label’s spring collection.
“I know my fans, and I know what’s important to them,” said Coleman of the partnership. “They are chic, fashion-forward and love clothes, but like most people, wanna be able to ball on a budget. So I felt this was a perfect fit, to help them choose some easy pieces that aren’t just ‘trendy’ but also attainable.”
The Zendaya Edit is a 50-piece range that includes ath-leisure, denim, figure-hugging dresses, jumpsuits, cropped tops, slogan T-shirts, bell-bottom trousers and jackets. Prices range from 8 pounds for a white cropped top to 55 pounds for a cardigan.
Coleman has also starred in the collection’s campaign shoot in Los Angeles at a private location. The collection was photographed by Zoey Grossman and styled by Law Roach. The e-tailer plans to celebrate the launch with a Nineties-themed party in Los Angeles. This is the fifth designer collaboration for the brand. Previous partnerships include Jordyn Woods, Charli XCX and Stella Hudgens.
“Zendaya is everything the Boohoo

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