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The Fashion – hottest fashion item for men s/s18 children

The world’s most influential brand billed its recent show as ‘young dad in the park with their kids’. But a trip to the swings wearing clothes straight from Paris left one ‘daddy blogger’ feeling far from catwalk-ready

• Read more from the spring/summer 2018 edition of The Fashion, our biannual fashion supplement

Flawless. Avant garde. Cutting edge. These are words that have absolutely nothing to do with my personal style. Knackered. Functional. Occasionally smart … That’s a bit more like it, I’m afraid.

I don’t beat myself up about my lack of fashion nous. I work 40 hours a week as a management consultant, I’m dad to four young girls and I run an Instagram account, Father of Daughters, where 763k people follow my honest struggles as a man surrounded by women. I also have a forthcoming book, written between 10pm and 2.30am over the past nine months. I will forgive myself if, during this period of sleepless nights and frantic days, fashion has not been a priority.

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