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Emilia Wickstead Teams With Bodyism on Activewear Capsule Range

WICKSTEAD WORKS OUT: Emilia Wickstead is casting off her ladylike dresses and slipping on athletic garb in a new collaboration with Bodyism, the lifestyle, wellness and weight loss brand.
She has created a 13-piece line that includes leggings, sports bras, a jacket, a hoodie, sweatshirts, a crop top, a jumpsuit and a yoga mat in pastel pink and floral patterns. There are details such as ruches, zips, racer-backs and ribbed trims. The Sienna crop top, meanwhile, has a high neckline and long sleeves. Prices range from 80 pounds for a sports bra to 280 pounds for a jacket. The collection will be sold at Harrods and Selfridges and online at Net-a-porter and Bodyism.com.
“Exercise is such an integral part of so many women’s lives, and I wanted to approach activewear from a modern woman’s perspective,” said Wickstead of the collection, which launches on March 12. “I wanted to give my customer an activewear collection that is stylish, directional and unexpected, in keeping with our brand ethos. Health and fitness is also incredibly important to me personally, as is the confidence and empowerment that it lends to you everyday.”
Launched in 2006 by James Duigan, Bodyism is a wellness club in Europe and Asia.

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