Latest Entries

Retailers Bet Big at the Vegas Men’s Shows

LAS VEGAS — There are a lot of opportunities to capitalize on in the men’s market this year. While the industry tends to move more slowly than women’s, the continuing popularity of streetwear, heritage influences and technical fabrications are all understandable trends for the men’s shopper and are buoying the spirits of stores attending the Project, Liberty Fairs, Capsule and Agenda trade shows here this week.
Most men’s retailers are coming off a solid 2017 and believe that the fashion trends in the market will help them continue the momentum into this year.
As James Starke, senior vice president and general merchandise manager of men’s for J.C. Penney, put it: “We had a good fourth quarter and are off to a good start in Q1. There’s a lot of newness in men’s and kids and we have a lot of new brands coming in, so we feel good for spring.”
Looking ahead to fall, Starke has similar optimism — albeit tempered with some caution.
“These shows have become a touch point for us and our suppliers,” he said. “They help validate what we’re doing for fall.”
Tom Ott, chief merchant for Saks Off 5th and Gilt, said he appreciated the shows, particularly Agenda and Liberty, for all the

Follow WWD on Twitter or become a fan on Facebook.

Read More…