Latest Entries

Jaden Smith, Ronnie Fieg Offer Advice to Apparel Industry

LAS VEGAS — This season, Agenda, Capsule and Liberty partnered to present Assembly, a series of workshops, talks and keynotes that addressed various topics or issues plaguing the apparel industry.
On Monday night, Jeff Staple moderated a keynote session with Kith’s Ronnie Fieg and Jaden Smith, the son of Will and Jada Smith, who recently released an album “Syre” and has an animated Netflix series, “Neo Yokio,” a clothing line called Msfts and Just Water, an eco-friendly water company that sells its water in a paper-based bottle.
The talk was sprinkled with a few fun facts and surprise appearances. Smith revealed that the dreadlocks he cut off and took to an award show are now encased in a clear box at his parents’ house, and rapper Fat Joe stood up at one point to thank Fieg for the free Kith product and congratulate Smith on his work. But they also offered some insight for retailers, brands and designers attempting to navigate the changing industry. Here are highlights from the talk:
On deciding which brands to work with:
Ronnie Fieg: “It’s really on a case-by-case basis. Some projects have been more appropriate because of nostalgic purposes like Iceberg. Iceberg in the U.S. is not as

Follow WWD on Twitter or become a fan on Facebook.

Read More…