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Trenches to rainbows: the story of the Burberry check

Burberry head Christopher Bailey will bow out this weekend, unveiling an LGBTQ+ iteration of the company’s famous pattern

On Saturday, Burberry’s chief creative officer, Christopher Bailey, is bringing the curtain down on his 17-year tenure at the British brand – but not before delivering a statement-making iteration of its famous check. The new rainbow check “is dedicated to – and in support of – some of the best and brightest organisations supporting LGBTQ+ youth around the world,” says Bailey, who has incorporated the pattern extensively into his final collection for the house, set to be unveiled in full at London fashion week this weekend. During his two decades at the top (which saw him take on the role of CEO for four years between 2013 and 2017 after Angela Ahrendts left for Apple), the designer has seen the rise, the fall – Daniella Westbrook, circa 2002 – and the subsequent rise – and rise – in popularity of the heritage signature. Here is a rundown of the Burberry signature in its hey and nay days.

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