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Ultraviolet: the make-up colour of the future | Eva Wiseman

Chuck away those dull greys and moody charcoals, the hue we will soon be applying to our faces is purple

So, every year, the Pantone Colour Institute chooses a colour that symbolises the cultural mood, and this year it’s ultra violet. Ultra violet, as in Jimi Hendrix and Prince, and the endless night sky, and eyeshadow used with gusto, and nail varnish that looks like you trapped your fingers in the boot, and lipstick that makes you feel interesting. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection,” the Institute said, “intuitive ultra violet lights the way to what is yet to come.”

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