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The Upper East Side’s New Styling Emporium

The Upper East Side has a new luxury hair salon. Its founder, Arsen Gurgov, believes it is the first freestanding upscale salon to open in the tony neighborhood in the past 10 years. Gurgov, who mastered his craft for nearly 20 years a few blocks south at Louis Licari, developed the chic shop for a new breed of client. He has a vision to stamp out his concept into other markets across the country.
“I fell in love with the space as much for its aesthetics as well as its function,” said Gurgov, who is using the expansive space atop 30 East 60th Street to build out a modern salon. Natural light floods the 30-chair shop that made its official debut this month. The bright white salon offers Instagrammable moments including a spot illuminated with a ring-light for the perfect selfie.
But it is the respite from the connected world that was most important to Gurgov in creating the salon that bears his first name. Working in tandem with interior designer Vicente Wolf, Gurgov was able to build stations that give clients private space — versus traditional salons where no conversations are confidential. “Each station is far apart so everyone feels like they

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