Malin + Goetz is has tapped Brad Horowitz as its first chief executive officer.
Horowitz was most recently president of Amorepacific North America, and has also held positions at L’Oréal USA and Clarins USA. Horowitz’s arrival at the 14-year old brand is expected to give founders Matthew Malin and Andrew Goetz the ability to shift out of day-to-day company-running tasks and back to creative, brand-building ones.
“Matthew and I have become increasingly spread more thinly than we would have liked,” said Goetz. “We realized we needed someone to help us scale the company and to help us do the things we do really well, which includes maintaining the DNA of the company as we expand.”
Malin + Goetz Cannabis Eau de Parfum
Malin + Goetz makes a gender-neutral range of prestige skin, body, hair, fragrance and candles, including the recently launched Cannabis Eau de Parfum, $165. The line focuses on sensitive skin. Family office Manzanita made a minority investment in the business in December 2014.
Horowitz will be in charge of overseeing business expansion, which will include more store openings and an increased focus on digital. Organizing, adding processes and building a “symbiotic relationship” between the brand’s web site and stores are priorities, Horowitz noted.