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Etro to Kick Off 50th Anniversary With Men’s Presentation in Milan

MILAN — “They affectionately call me the upholstery designer here,” said Kean Etro with a laugh.
Tanned and refreshed after his Christmas holidays spent between skiing in the Dolomites and sailing across the Indian Ocean, the creative director of the men’s wear line at the family-owned company is brimming with energy as he walks through the collection in an exclusive preview with WWD. His interest in home interiors is reflected in his designs and the nickname also comes from his deep and extensive knowledge of habitats around the world.
“Habitat is also the house that surrounds you and that you wear as a dress,” said Etro affably.

A look from Etro Fall 2018 .
Simone Lezzi/WWD

A medallion detail from Persian carpets that is reproduced on exquisitely embroidered jackets in silk and cotton velour is just one example of Etro’s ability to import from interiors to fashion. The lining shows colorful Etro banknotes and is so carefully defined it would be worth wearing the blazer inside out — although it is not reversible, the designer pointed out.
On a board is a mock-up of the installation that will serve as the background to the men’s wear presentation to be held on Jan. 13 at the Palazzo del Ghiaccio,

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