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Brooks Brothers to Celebrate 200 Years of Style at Pitti Uomo

When the Pitti Uomo staff suits up for the latest edition of the fair in white button-down shirts, repp ties, American-made jeans, red sweaters and navy puffer jackets emblazoned with a special Brooks Brothers logo, it will be the first hint that something different is going on with the venerable American company. The second clue, even more noticeable, will be an 18-foot-high video sculpture in the shape of a Golden Fleece, the brand’s logo, at the main entrance to the show.
But the big reveal will happen on Wednesday night when the retailer stages a fashion show — its first — in the famed Palazzo Vecchio as the kickoff to the celebration of its 200th anniversary. Following the show, Brooks Brothers will throw the doors open to a special retrospective of its long history, an exhibition that will open to the public the next day.
It’s no coincidence that America’s oldest retailer would choose Florence as the site for the start of its yearlong party. Since 2001, the company has been owned by Claudio Del Vecchio, an Italy-born billionaire businessman and a member of the family that founded and is the majority shareholder of Luxottica.
Del Vecchio said he chose Pitti to start

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