Updates

Latest Entries

Aaron Levant Retires From the Trade Show Business

Aaron Levant is ready for a new challenge. Levant, who founded the Agenda trade show when he was 19, is retiring from the business.
“There wasn’t an exit plan. It wasn’t something that I’ve contemplated for a long time. It’s something I’ve been thinking about for the past two or three months,” said Levant as he was arriving at the final Agenda Long Beach trade show that he will manage in California. “For me, it’s all about continuing to learn new stuff and take on new challenges, and as far as events and trade shows, I’ve learned everything that I can.”
Levant started Agenda, which is dedicated to the skate, surf and streetwear categories, in the back of a Thai restaurant in Long Beach in 2003. In 2013, Reed Exhibitions acquired the show for an undisclosed sum and Levant stayed on to help grow Agenda, oversee other shows and launch new ones.
For the past few years, Levant, who has said he believes the trade show category is dead, has transitioned Agenda from a business-to-business show to a more consumer-facing event. He introduced Agenda Festival last year, which included a two-day trade show followed by a one-day festival that was open to the

Follow WWD on Twitter or become a fan on Facebook.

Read More…