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Beauty’s Most In-Demand Stars

From Millennial re-brands to big name partnerships and edible face masks to highly anticipated cosmetics launches, A-list celebrities are bringing their star power and social media influence to the beauty world. Here, a list of celebrities making news this fall.
1. Rihanna

Rihanna
Curtis/StarPix/REX/Shutterstock

What: Fenty Beauty by Rihanna
When: Fall 2017
Rihanna is known for making a statement on the red carpet, but now the singer is preparing to make waves in the beauty world with the launch of her own cosmetics line, Fenty Beauty by Rihanna. Little information has been shared about the brand since the singer signed a deal with Kendo in April 2016; however, she hinted at releasing a holographic lip product at her Fenty x Puma spring runway show.
2. Kim Kardashian West

Kim Kardashian

What: KKW Beauty and fragrance line
When: Fall 2017
Following in her sister Kylie’s footsteps, Kim Kardashian caused a social media frenzy when she launched her own cosmetics line, KKW Beauty, in June with her Crème Contour & Highlight Kit. Selling out upon launch, the brand rang up $14.4 million in sales, according to industry sources, and sales will surely increase when her 101 million Instagram followers get a look at the concealer kit she’s adding to the product lineup in August. In addition

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