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Why This Hip Downtown L.A. Retailer’s Message Is ‘Please Do Not Enter’

Curious types will find it hard to stay away from a place named Please Do Not Enter, and that’s exactly the kind of response the edgy L.A. luxury boutique expects. Now in its third year, the concept store is a reflection of the city’s evolving downtown — an emerging epicenter of the fashion, arts and design scenes. “The full name is Please Do Not Enter Downtown Los Angeles — and that’s what you’ve been told for 50 years, that Downtown is dangerous, it’s a ghost city and there’s nothing to do there,” said co-founder Nicolas Libert. “There are people who still believe that.”
Please Do Not Enter is located in Downtown Los Angeles.
With a background in real estate and a passion for art, Libert relocated from France to launch the shop with his partner, Emmanuel Renoird. The boutique began as a by-appointment-only space that presented men’s footwear and apparel from international designers, and last year the duo formally expanded into women’s collections as well as accessories.

Within the shop, avant-garde sculptural home decor items are sold alongside frog-skin purses, silicone scarves and silk-thread shoes adorned with embroidered eyes. “We built the store like a private collection, like being in your home,” Libert

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