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Reed Krakoff’s Previews Tiffany & Co. Vision With Fall 2017 Campaign

Tiffany & Co. is undergoing a revamp. As has been well documented, chief artistic officer Reed Krakoff has been tasked with helping to get the American jeweler — which has struggled to lure young consumers — back on the growth track. Today, Krakoff and the Tiffany team will unveil a glimpse of his vision for the brand with the company’s fall 2017 advertising campaign. Or as a spokesperson described it, “Krakoff’s first creative expression for the house.” His first homeware and accessories designs for Tiffany are due to be unveiled this fall, while his first jewelry collections are not expected until 2018.
Talent featured in the campaign includes Zoë Kravitz, Janelle Monáe, St. Vincent, David Hallberg, Elle Fanning and Cameron Russell — all photographed by Inez van Lamsweerde and Vinoodh Matadin.
Imagery is expected to run in the September issues of select print publications, as well as on Tiffany’s web site and social media channels.
Said Krakoff in a statement: The “‘There’s Only One’ [campaign] is a celebration of self-expression and embodies the spirit of Tiffany. The narrative is told through six individuals who are empowered, intelligent and unafraid to express themselves, each with their own unique talent and personal style.”
Krakoff told WWD in March

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