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Gucci’s Sci-Fi Fashion Campaign Will Transport You Into Another World

Gucci’s latest campaign for autumn/winter 2017 is a wonderfully weird 60s sci-fi fantasy.

Shot by fashion photographer and film director Glen Luchford, the Italian luxury brand reference cult sci-fi favourites from the 50s and 60s.

From models dressed as aliens being beamed down to planet Earth and fighting off a Tyrannosaurus rex, to ‘The Creature from the Black Lagoon’ emerging from a swamp cradling a Gucci-clad model, it all makes for a super cool film.

A post shared by Gucci (@gucci) on Jul 25, 2017 at 5:46am PDT

The brand’s creative director Alessandro Michele has also incorporated major sartorial cues from Star Trek into the clothing designs – from a black and red menswear blazer to silver statement-making eyewear.

A post shared by Gucci (@gucci) on Jul 25, 2017 at 5:07am PDT

A post shared by Gucci (@gucci) on Jul 25, 2017 at 9:07am PDT

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