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Alternative Apparel Partners With Paramount on ‘An Inconvenient Sequel: Truth to Power’ Tote

CARRYING THE TRUTH: Alternative Apparel has teamed with Paramount Pictures to create an exclusive tote bag in honor of Friday’s release of the documentary “An Inconvenient Sequel: Truth to Power.”
Perhaps knowing how environmentally minded fans of the first film, “An Inconvenient Truth,” were, Alternative Apparel has only manufactured 75 tote bags. Shoppers will have their work cut out for them trying to buy one of the $75 items in the retailer’s stores in New York, Los Angeles and San Francisco, or on the brand’s e-commerce site. The Alternative Apparel x An Inconvenient Sequel Tote features graphic art from a limited-edition poster commissioned for the film by Shepard Fairey’s Studio Number One. The reusable bag is made with eco-friendly fabrics consisting of a mix of jute and cotton blend.
A limited run of 100 of the tote bags was made for Paramount Pictures to use at its discretion, but not to sell.
“An Inconvenient Truth” was the catalyst for Fairey’s involvement with anything related to climate change and environmental issues so he was happy to have his team on board with the sequel to help raise further awareness, according to Victoria Yarnish, supervising director for the Fairey Companies, which includes his Obey clothing

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