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Selfridges Ready to Make Music, Ramp Up Sustainability

LONDON — Never one to gather moss, Selfridges is forging ahead with a host of initiatives in the second half, ramping up its efforts on the environmental front, embracing club and music culture and expanding the accessories hall.
On Wednesday, Linda Hewson, the store’s creative director, said Selfridges’ storewide mantra is “buying better, inspiring change” as she laid out some punchy plans on the environmental front.
By 2020, Selfridges plans to reduce its carbon footprint by 50 percent, while by 2021 the store’s top 30 brands will need to have developed clear sustainability agendas. Hewson said the store plans to push the brands, if need be.
With the aim of helping its customers “buy better,” Selfridges also plans to start labeling some of its products, starting with cotton, denim and British brands, revealing their provenance and the brands’ commitment to supply chain transparency and the environment.
The store will also begin carrying the Positive Luxury butterfly mark on the site, which allows customers browsing Selfridges.com to read about the store’s efforts to become more sustainable.
In the fall, Selfridges will be holding a storewide campaign called Music Matters, with a series of events taking place in-store from a variety of musicians, including Skepta and A$AP Rocky.
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